About us

It is a great journey so far.

2022 - MartechDay


Start of MartechDay!, publishing the State of Martech report and the interactive version of the MartechMap.com.
State of Martech 2022 presentation cover
Screenshot of the MartechMap

2021 - Chief meets Tribe


Start of collaboration with the godfather of Martech, publishing the yearly Global Marketing Technology Supergraphis

2019 - Martech Manifesto


Together with the Tribe members we created four guidelines to help craft Martech stacks faster.
Image of martech manifesto.
Graphic showing headshots of marketing technology professionals

2018 - Introducing the Tribe


Together with a growing roup of Martech enthusiasts we sourced thousands of new European Martech vendors

2018 - Launch of Martech Canvas


Introduction of the first version of the Martech Canvas helping companies to plot their Martech tools
Martech canvas illustration
Picture showing participants of Stackathon

2017 - 1st Martech Stackathon


We organized the 1st Martech Stackathon ever. It took place in Rotterdam, the Netherlands.

2016 - Dan Heath's Compliment


Dan Heath, Change Management Godfather, on my agile blog
"Frans what a great piece!"
Screenshot of 'Switch: How to Change Things When Change is Hard' book cover
Screenshot of email from Philip Kotler discussing MRM book.

2009 - Philip Kotler on MRM Book


Philip Kotler, godfather of marketing, mails
"MRM is an important topic"

2008 - Publication of MRM Book

Cover of Marketing Resource Management book by Romek Jansen and Frans Riemersma

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Today is the day to build the business of your dreams. Share your mission with the world - and blow your customers away.