About us
It is a great journey so far.
2023 - Customer Technology Book
Start of MartechDay, publishing the State of Martech report and the interactive version of the MartechMap.com.
![](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/648c944c6d90c758f8bf5e3a_Image2.png)
![Screenshot of the MartechMap](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/638cf5ba65a7e4ab66820fe3_Martech-Tribe-Map.jpg)
2023 - MartechDay
Start of MartechDay, publishing the State of Martech report and the interactive version of the MartechMap.com.
2022 - MartechDay
Start of MartechDay, publishing the State of Martech report and the interactive version of the MartechMap.com.
![State of Martech 2022 presentation cover](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/63993a941b429472a5b60200_state_of_martech-min.jpg)
![Screenshot of the MartechMap](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/638cf5ba65a7e4ab66820fe3_Martech-Tribe-Map.jpg)
2021 - Chief meets Tribe
Start of collaboration with the godfather of Martech, publishing the yearly Global Marketing Technology Supergraphics
2019 - Martech Manifesto
Together with the Tribe members we created four guidelines to help craft Martech stacks faster.
![Image of martech manifesto.](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/6399574c28a4d15b1cca622f_martech_manifesto-min.jpg)
![Graphic showing headshots of marketing technology professionals](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/63993b51d142eaee7312cc5b_supergratitude_graphic-min.jpg)
2018 - Introducing the Tribe
Together with a growing roup of Martech enthusiasts we sourced thousands of new European Martech vendors
2018 - Launch of Martech Canvas
Introduction of the first version of the Martech Canvas helping companies to plot their Martech tools
![Martech canvas illustration](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/63993bce689bacc5ebf6a46b_martech_canvas-min.jpg)
![Picture showing participants of Stackathon](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/639a3f65c8484932e7a237d2_stachathon_aboutus_image-min.jpg)
2017 - 1st Martech Stackathon
We organized the 1st Martech Stackathon ever. It took place in Rotterdam, the Netherlands.
2016 - Dan Heath's Compliment
Dan Heath, Change Management Godfather, on my agile blog
"Frans what a great piece!"
![Screenshot of 'Switch: How to Change Things When Change is Hard' book cover](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/639a3f6578d98c46d90b3f5d_heath_aboutus_image-min.jpg)
![Screenshot of email from Philip Kotler discussing MRM book.](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/639a3f6568ee5e1c31c4a694_kotler_aboutus_image-min.jpg)
2009 - Philip Kotler on MRM Book
Philip Kotler, godfather of marketing, mails
"MRM is an important topic"
2008 - Publication of MRM Book
![Cover of Marketing Resource Management book by Romek Jansen and Frans Riemersma](https://cdn.prod.website-files.com/6387c30d94ff1f812c90cd6a/639a3f658b17e8bdfda8bbc4_mrm_aboutus_image-min.jpg)
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