About us

It is a great journey so far.

2022 - MartechDay

Start of MartechDay, publishing the State of Martech report and the interactive version of the MartechMap.com.
State of Martech 2022 presentation cover
Screenshot of the MartechMap

2021 - Chief meets Tribe

Start of collaboration with the godfather of Martech, publishing the yearly Global Marketing Technology Supergraphics

2019 - Martech Manifesto

Together with the Tribe members we created four guidelines to help craft Martech stacks faster.
Image of martech manifesto.
Graphic showing headshots of marketing technology professionals

2018 - Introducing the Tribe

Together with a growing roup of Martech enthusiasts we sourced thousands of new European Martech vendors

2018 - Launch of Martech Canvas

Introduction of the first version of the Martech Canvas helping companies to plot their Martech tools
Martech canvas illustration
Picture showing participants of Stackathon

2017 - 1st Martech Stackathon

We organized the 1st Martech Stackathon ever. It took place in Rotterdam, the Netherlands.

2016 - Dan Heath's Compliment

Dan Heath, Change Management Godfather, on my agile blog
"Frans what a great piece!"
Screenshot of 'Switch: How to Change Things When Change is Hard' book cover
Screenshot of email from Philip Kotler discussing MRM book.

2009 - Philip Kotler on MRM Book

Philip Kotler, godfather of marketing, mails
"MRM is an important topic"

2008 - Publication of MRM Book

Cover of Marketing Resource Management book by Romek Jansen and Frans Riemersma

Grow your business

Find the solution that best fits your Martech stack and CX challenges.