Better Technology Investments Start With Objective Market Evidence.

"A Martech Strategy was urgently needed — on the basis of a global benchmark model, without bias."

"The benchmark forms the framework, structure and basis for prioritizing and selecting the right applications."

"An absolutely helpful tool to benchmark and challenge your own martech set-up. A well-structured report."

"It helped us a lot to assess and revise our own development plan."

"Thanks again for the report and insights. It certainly triggered us to give several Martech topics some deep thought."

"The quality and depth in content ... the MarTech benchmark and the Marketing Tech Monitor define the playing field"

"The benchmark together with the annual Marketing Tech Monitor brings solution-oriented transparency to the MarTech market and, above all, gives us valuable impulses to challenge and further develop our own MarTech."

"Here is a compliment: self-assessment, analysis and also the explanations; everything just super professional and very helpful!”

“Instead of subjective evaluations by users, a comparison is made here against 950+ MarTech development plans in addition to an overall market model – more transparency and depth of content is hardly feasible.”

"Thanks very much for the interesting presentation. We'll have a closer look and share it with our stakeholders in our company"

"Very thought provoking and useful tools indeed."

“Terrific – I am infinitely more confident in our tech plays. I’m thrilled with the insight, responsiveness, creativity and affability you have demonstrated at every turn”

“The benchmark really helped us answer our burning question to first fix our CMS or replace it altogether. The steps we defined have proven to be very effective.”

“You put great structure to Martech landscape and much more. Thank you for that!”

“Your CRM advice really made a difference! You gave clear guidelines as to what features to look for related to the stage of my company and possible growth paths.”

“Thank you very much for the inspiring presentation. I truly enjoyed it!”

“I have a much better idea how my stack compares to other companies, what's missing based on how my peers are approaching it versus sales reps or outside consultants”

“The details this quick survey provides are very insightful. I like how it lists out your technology by category in the "Stack Completeness" section. Almost a mini martech stack picture for companies just starting out!”

“I showed the CX Tech report to my team today, great success in creating a common ground and understanding in the team.”