Drive Business Value with
Customer Technology
The fastest, first-ever vendor-independent, business-driven and data-driven Martech audit
Quick Audit
Get actionable Martech insights in just days with a quick 15-question survey
Capability Audit
Identify key feature upgrades in two weeks with a 50-question survey
3600 Audit
Build a Martech Roadmap in two weeks with a 50-question survey
New! - One Metric to measure Martech Stack Value
9 years of global stack data - 14 years of solution data - 17 years of RFI data.1,533 stacks - 14,106 solutions - 4,537 requirements.
Since 2018, we’ve partnered with data scientists to build a Martech data warehouse, featuring over 9+ years of global stack, solution, and feature data from 16 industries, contributed by 467 experts across 31 countries.
We’ve uncovered the key factors that drive value in Customer Technology, linking effective tech stacks to company value through metrics like revenue, headcount, industry, and business models.
Our benchmark helps compare your stack to industry standards, focusing on revenue-per-employee and capability maturity to guide strategic improvements and boost value.
Learn from the Best Performers
1. Revenue per employee indicates strong industry performance.
2. Top 30% invest differently than others in their industry.
3. Top 30% of the Revenue per employee ranking fix the foundation first.
Three Golden Rules of Martech Maturity
1. Automate only after standardizing processes.
2. Standardize only with clear strategy definitions.
3. Higher maturity isn’t always leading to more value. It differs by industry.
Trusted by many great brands
Our Martechtribe consultants and team served 200+ global brands and 4,500+ marketers.
Customer Testimonials
Largest Martech Data Warehouse
Together with hundreds of Martech experts across the globe we collect and share the latest data and insights. Based on this, we created a unique Martech Data warehouse and 3 databases where we publish the latest findings and trends.
Global Martech Stack Database
- 1468 real-life marketing stacks
- 1,133 company backgrounds (country, revenue, staff)
- 16 different industries
- 41 different countries
- 5 Capability Maturity levels
Global Martech Vendor Database
- 14,106 global Martech solutions
- 9,261 vendor backgrounds (country, revenue, staff)
- 4,777 European Martech solutions (HQ)
- 49 Martech subcategories
Global Martech Requirements Database
- 16 Martech categories
- 4,079 requirements
- 369 marketing use cases
- 414 ROI benchmarks
- 226 feature sets
Let's Meet
Martech Keynotes
Let’s meet up
November 2022, The Netherlands
Deutscher Marketing Tag
November 2022, Germany
Martech Symposium 3rd
November 2022, Australia
SAS Martech Event
November 2022, the Netherlands
December 2022, Germany
December 2022, USA / NL
KPMG Martech Event
January 2022 - Brussels, Belgium
EY Martech webinar
January 2022 - Amsterdam, NL
E-commerce Expo
February 2023, Sweden
Marketing Tech Lab webinar
February 2023, Hamburg, Germany
AntiConLX Dial Up
23rd Feb 2023, London, UK
Uptempo Leadership Series
23rd March 2023, Webinar
Adetem.org webinar
7th June 2023, France
AntiConLX Global - May
25th May 2023, London, UK
Uptempo Leadership Series
1st of June 2023, Webinar
Email Marketing Automation Summit
22nd of June 2023, Amsterdam, the Netherlands
Uptempo Leadership Series
29th of June 2023, Webinar
AntiConLX Global - October
19th of October 2023, London, UK
Grow your business
Find the solution that best fits your Martech stack and CX challenges.