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State of Martech

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New! - One Metric to measure Martech Stack Value

9 years of global stack data - 14 years of solution data - 17 years of RFI data.1,533 stacks - 14,106 solutions - 4,537 requirements.

Since 2018, we’ve partnered with data scientists to build a Martech data warehouse, featuring over 9+ years of global stack, solution, and feature data from 16 industries, contributed by 467 experts across 31 countries.
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We’ve uncovered the key factors that drive value in Customer Technology, linking effective tech stacks to company value through metrics like revenue, headcount, industry, and business models.

Our benchmark helps compare your stack to industry standards, focusing on revenue-per-employee and capability maturity to guide strategic improvements and boost value.

Learn from the Best Performers
‍1. Revenue per employee indicates strong industry performance.
2. Top 30% invest differently than others in their industry.
3. Top 30% of the Revenue per employee ranking fix the foundation first.

Three Golden Rules of Martech Maturity
‍1. Automate only after standardizing processes.
2. Standardize only with clear strategy definitions.
3. Higher maturity isn’t always leading to more value. It differs by industry.

As featured in:

State of Martech 2024

Martech.org

CMSWire

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Our Martechtribe consultants and team served 200+ global brands and 4,500+ marketers.
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Customer Testimonials

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Director Global Brand Management GARDENA Division Husqvarna Group

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VP Global Marketing Campaigns - 3M Health Care Business Group

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Dirk Rockendorf

Head of Marketing Aftermarket & Digitalization, Continental Automotive Technologies GmbH

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VP Marketing, RTL Broadcasting

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Rolf Kreuzer

CTO, Migros

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Maik Johnke

Director Digital Transformation, BioNTech SE

"An absolutely helpful tool to benchmark and challenge your own MarTech set-up. A well-structured report."

Andrea Spielmann

CMO, Lorenz Bahlsen Snack-World

“Instead of subjective evaluations by users, a comparison is made here against 950+ MarTech development plans in addition to an overall market model – more transparency and depth of content is hardly feasible.”

Thomas M. Koller

Head of Brand, Marketing and Communication, VDE Group

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Christiane Frisch

Manager Digital Marketing, Kia Motors Europe

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Global B2B Digital Marketing Activation Lead, Signify (Philips)

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Electrical Automotive company in the Netherlands

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Kasper Otto Kaas

Global Brand Creation Manager, Philips

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Julie (Tucker) Legrand

Head Of Marketing, Inspirage

“The details this quick survey provides are very insightful. I like how it lists out your technology by category in the "Stack Completeness" section. Almost a mini martech stack picture for companies just starting out!”

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Marketing Technology Manager

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Growth Hacker at NTE

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Together with hundreds of Martech experts across the globe we collect and share the latest data and insights. Based on this, we created a unique Martech Data warehouse and 3 databases where we publish the latest findings and trends.

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